All India Bakchod : The next wave of social influence
When I watched AIB’s version of Roast I was honestly a little offended by non-stop abuses being delivered by the best comedians in the country. Sure that is the format of AIB, I mean AIB stands for this however, it seemed like a bad and lame version of the American Roast which takes humour beyond just being abusive…it really rips an individual apart with some smart ass jokes.
However, AIB’s Roast was a one of a kind initiative in a very sensitive environment and I would like to applaud their guts. Additionally lets not forget they did raise charity fund worth Rs.40 Lakh for Being Human and other NGOs. They engaged millions of viewers online, several Bollywood celebrities on-ground through entertainment and all that for a noble cause.
But the real claim to fame for AIB group are the numerous stunts like ‘Alia Bhat : Genius of the Year’, ‘Its Your Fault’ and ‘Savetheinternet’ videos. I think Genuis of the Year is a master piece…It was a new way to help Alia redeem herself as an smart kid in Bollywood crib, it was extremely humorous ( I had knots in my stomach and almost peed laughing), it mirrored today’s Indian urban generation and most importantly it was rightly timed.
‘Its Not Your Fault’ is another intelligent short video by the group on rape. A serious video this time with a very strong message. It caught everyone’s attention and displayed AIB’s caliber as a responsible and matured creative group.
And their recent video ‘Savetheinternet’ literally hand holds the viewer and explains the concept of Net Neutrality. Just two weeks before TRAI’s closing date for the case this video created rapture in the social media forums. For a lot of us it was AIB’s video that pushed us to Pledge for Net Neutrality.
It wasn’t all a cake walk for the group. Before the group was formed Tanmay was a part of Weirdass and Khamba an Assistant Director. They had great ideas for AIB but no avenues to promote themselves. It was the lack of sufficient funds during the earlier days that forced the duo (back in 2012 it was just Tanmay and Khamba) to explore digital social media. They uploaded their videos on youtube and became an instant hit.
Before AIB, I used to (and still do often) literally park myself at www.funnyordie.com website and wonder if any crazy bunch of Indians will be able to defy sensitive and fragile walls of Indian society with original humorous content. AIB team is a classic example of ‘not giving a feck’ about anyone and being true to self.
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